Innovation. HCD way

How do you measure “innovation?” It’s something that every organization seems to be after–just look at AT&T’s Innovation Pipeline, Sephora’s Innovation Research lab, and the University of Pennsylvania’s punny Pennovation Center–but it’s extremely hard to quantify.

We set out to answer this question by studying the our  6-year archive of projects that focused on clients’ internal team dynamics, as well as external sources focused on innovation. We found that the most important element is the organization’s ability to adapt and respond to change. In the end, we identified six basic vectors that it says are instrumental to an innovative, adaptive company: Purpose, experimentation, collaboration, empowerment, looking out (i.e. staying informed about what’s happening in the industry), and refinement (the ability to successfully execute new ideas).

Guided by these six principles, we created a survey aimed at teams within larger organizations that would help team members understand how they’re performing. Called “Creative Difference,”



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